02 Product Marketing

Kilchoman’s whiskies have a distinctive character - the signature Islay peat balanced by cask-driven complexity. As the range of cask maturations has grown, each release has become a chance to tell its own story while keeping the traditional soul of the brand at the centre.

Over the past three years, I’ve worked closely with photographers and videographers to shape the visual language of these releases. The aim has always been to let the personality of each whisky come through, while keeping a clear thread of consistency across the range.

Alongside this, we built a social media strategy that covers everything from production and behind-the-scenes previews to tastings and launches. Each campaign has its own tone - through tailored lifestyle imagery, typography and motion - designed to reach the right audiences and build a sense of anticipation around each release.

2022 - 2025
Creative Direction
Design
Type Design

Credits
Sam Christie - AwAyeMedia - Photography, Videography
Ashley Hope - Ashley Hope Films - Photography, Videography