06 Kombucha

As a freelancer, I worked with many passionate small business owners, and this was one of my favorite projects.

Fife’s first independent kombucha brewery, Bad Gal Boocha, launched in 2019 with a DIY approach to branding. By 2021, they were ready for a refresh - something that reflected their environmental values, bold personality, and playful product.

I developed a new visual identity using shapes and colors that captured the drink’s bubbly, sweet, and zesty nature. Beyond a new logo, I designed packaging, print and digital promotions, and a full eCommerce website for subscriptions and wholesale. The rebrand led to a sales surge and new stockists, cementing its presence in the market.

2021
Art Direction
Design
Production Management